🌲 Robbie Sloan: Sales Call Playbook

🧠 “You’re not selling a service. You’re holding space for his future coherence.”

🎯 Call Goals Overview

• Anchor shared worldview → G2 unlock
• Reframe “stuck” as system issue → G3 unlock
• Highlight silent proof → Boost P(outcome)
• Offer low-friction next move → G4 unlock
• Preserve sovereignty → Seed G5 trust

🥇 1. Anchor Shared Philosophy

🔓 Gate G2: Are you like me?

Cue:

“Robbie, the way I see it you're not switching industries. You're interrupting a system that stopped making sense to your nervous system.”

✅ Mirror values: depth over noise, anti-performative

🧭 Prompt (if stuck):

“What part of your old world do you still feel loyal to?”

🥈 2. Reframe ‘Stuck’ as System Issue

🔓 Gate G3: Do they get me?

Cue:

“You’ve built trust, you just haven’t built a system that knows how to hold it.”